Pernod finance md underlines importance of emerging markets
06 September, 2011
The importance of the so-called emerging markets such as those in China, India, was underlined by the Pernod Ricard management team in individual briefings in London today (Tuesday September 6), following the announcement of the group’s annual results last week.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
