In addition to overseeing the transition of the Olifant brand, McKenzie's responsibility will include the management of all Drinks Americas brands in Illinois, Texas, Colorado, Missouri, Louisiana, Indiana, Kentucky, Tennessee, Oklahoma, New Mexico, Kansas, Nebraska, North and South Dakota, Wisconsin and Minnesota.
Also joining Drinks Americas is Jason McKenzie, who will continue as regional manager overseeing all of Drinks Americas’ brands in New Jersey, Pennsylvania, Maryland, Delaware, and South Carolina.
Tad Holtsinger will be joining Drinks Americas as vice president of Southeast US and Control States. Holtsinger’s responsibility for all Drinks Americas brands will include managing the Company’s control state distributor, The Liquor Group, in the states of Virginia, North Carolina, Alabama, Ohio, Michigan, Washington, Oregon, Wyoming, Idaho, Utah, Iowa, Maine, Vermont and New Hampshire. Holtsinger will also work with Bruce Klein who currently is managing the Company’s Florida distribution in order to expand the Company’s business in Florida and Georgia.
Charles Lynch continues with Drinks Americas as vice president and national sales manager. Lynch will be responsible for all Drinks Americas brands in the metropolitan New York area, the balance of New York State, Connecticut, Massachusetts, Rhode Island, California, Nevada and Arizona, as well as key national accounts.
The group has a wealth of experience between them, including stints at Seagram, Jim Beam and Blavod Extreme Spirits.
Drinks Americas markets brands including Trump Vodka and Willie Nelson’s Old Whiskey River Bourbon and is currently bringing to market Leyrat Cognac, a new sparkling vodka, and beer in partnership with Kid Rock’s new American Badass Beer Company. All these products will be introduced in the coming months in partnership with Drinks Americas’ strategic music and entertainment plans.