Pernod Ricard has sold Serkova, its Greek vodka brand, to Amvyx SA, a major Greek producer, importer and distributor of wines and spirits.
The French-based drinks multi-national agreed to to divest a number of brands, including Serkova vodka, following its purchase of Vin & Sprit, the Swedish government-owned company that made Absolut vodka, one of the world’s best-selling premium vodka brands.
The divestment is part of Pernod’s commitment to the European Commission.
