Grey Goose vodka reported a 245% sales increase at Heathrow Terminal 3, following a cocktail promotion.
The brand teamed up with UK-based chocolatier Hotel Chocolat to create a range of winter cocktails at Terminal 3’s World Duty Free.
Maurice Doyle, managing director of Bacardi global travel retail said: "The cocktail sampling has resulted in a substantial increase in sales and average transaction value for Grey Goose. Consumer feedback has also been amazing, illustrating that partnerships such as these are key to keeping the customers engaged in store, while offering them something new."
