American Airlines has partnered with Internet broadcaster GrapeRadio to offer passengers in business and first class wine-specific programming on the airline's in-flight entertainment programme.

The broadcasts from US-based GrapeRadio, whose podcasts are listened to by 20,000 listeners nationwide, range in length from 30 to 60 minutes. The first programmes for American Airlines will include interviews with famous wine industry personalities such as Frederick Paniotis of Veuve Clicquot and Margit Mondavi, as well as reports from top wine-producing regions worldwide, and discussions on wine buying, tasting and restaurant etiquette.

Commenting on the deal, GrapeRadio producer Jay Selman said: "We couldn't be more excited about the partnership with American Airlines. The field of wine is fertile ground for savvy, curious listeners. There's still plenty yet to learn and explore."

GrapeRadio was created in 2005 by podcast pioneer Michael Geoghegan.