Appleton Estate 30 Year Old Jamaica rum
27 August, 2008
Page 14
Brand owner J Wray & Nephew
Produced in Jamaica
Size 75cl
Price US$250, E450, £125
Abv 45
Markets Selected worldwide
and travel retail
Contact catherine.macdonald@wrayandnephew.com
J Wray & Nephew's limited -edition Appleton 30 Year Old is being introduced into the Caribbean, US, Canada, Latin America, New Zealand and selected European countries including the UK.
Approximately 1,440 bottles will be released, hence the high asking price of US$250.
The rums that have been aged for 30 years have been hand crafted by the company's master blender, Joy Spence .
The bottles each have a cork stopper and hand -numbered certificate of authenticity.
Produced in Jamaica
Size 75cl
Price US$250, E450, £125
Abv 45
Markets Selected worldwide
and travel retail
Contact catherine.macdonald@wrayandnephew.com
J Wray & Nephew's limited -edition Appleton 30 Year Old is being introduced into the Caribbean, US, Canada, Latin America, New Zealand and selected European countries including the UK.
Approximately 1,440 bottles will be released, hence the high asking price of US$250.
The rums that have been aged for 30 years have been hand crafted by the company's master blender, Joy Spence .
The bottles each have a cork stopper and hand -numbered certificate of authenticity.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
