France: champagne Piper Heidsieck moves away from private label

10 February, 2010

France: Remy Cointreau’s Piper Heidsieck champagne is to cut 45 jobs as it moves away from private label business.

This is a quarter of Piper’s 160 employees.

Chris Mason, MD of Remy Cointreau’s UK distributor First Drinks, told Drinks International: “As far as I’m aware, this is part of the company’s evolving new strategy to focus its efforts on the brands Piper and Charles Heidsieck.

“It (Remy Cointreau) had significant business in private label champagne, including airline pouring business. As I understand it, this is where the job losses will occur.”

Mason said the jobs would go in Reims, France, as various contracts come to an end.

He said Remy has no plans to discount the brand in order to shift volume.

"In the UK I can tell you that we are investing heavily in both brands with various sponsorship packages and Charles Heidsieck will be aimed at high end Horeca (hotel, restaurant and catering sector).”





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