Maxxium gives Teacher's whisky marketing push

30 September, 2009

Maxxium UK is to launch a new campaign for Teacherís whisky.

Launching in October, the Teacherís School of Whisky campaign will include advertorials in menís lifestyle magazines and national newspapers, regional consumer master classes, consumer PR†and trade support through education and in-outlet activity.

Maxxium UKís brand manager for Teacherís Janette Peat said: ďOur campaign will dispel the myth that blends are inferior to malts by highlighting the craftsmanship that goes into making a blend and the skill required to ensure its flavour is consistent year after year.Ē





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Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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