Pick of the Launches

13 November, 2017

HIGHLAND PARK DRAGON LEGEND

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Brand owner Edrington

RRP £40 (70cl)

Markets UK

Contact Alicia Bult, alicia.bult@hopeandglorypr.com

Highland Park Dragon Legend (43.1% abv) is said to have a richer, smokier flavour with an abv of 43.1%. Initially, it will only be available in UK supermarkets and will sit alongside Highland Park’s 12-year-old Viking Honour. Edrington is looking to roll it out into some other key European markets in early 2018.

Highland Park brand director Jason Craig said: “Highland Park Dragon Legend is a step up in smoke profile from our core 12-year-old, having used a higher percentage of malt dried with our local Orkney woodless peat.

“This new whisky is still very much recognisable as a member of the Highland Park family with its key characteristics of vanilla and warm spices complementing the richer aromatic peat smoke.”

Dragon Legend is said to take inspiration from the stories of the vikings who ruled Highland Park’s Orkney island home for more than 600 years.





Comment

Dominic Roskrow

Can high whisky prices be justified?

Here we go again. when japanese specialist retailer dekanta released a special bottle of Japanese whisky to mark its third birthday in June, the twittersphere predictably rose up in anger and indignation.

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