Pick of the Launches

13 November, 2017

Here is the pick of the launches from last month, as featured in Drinks International magazine November edition

ROKU SELECT EDITION

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Brand owner Beam Suntory

RRP €27.50

Markets Global travel retail

Contact beamsuntory.com

Roku Select Edition is positioned as a premium Japanese craft gin made by Suntory’s distillers and rectifiers, who have been making gin since 1936.

To mark its launch Beam Suntory GTR is running a series of airport activations across Europe, the Middle East and Asia Pacific regions, including Copenhagen, Frankfurt, London and Dubai airports. The activation will see branded pop-up bars and installations across five airports, which will showcase the Roku Select Edition bottling with the six Japanese botanicals that have been infused to create the gin.

Select Edition’s flavour profile is said to be achieved by balancing the six Japanese botanicals with eight traditional gin botanicals (juniper berry, coriander seeds, angelica root, angelica seed, cardamom seed, cinnamon, bitter orange peel and lemon peel). The Japanese botanicals – sakura flower, sakura leaf, yuzu peel, sencha tea, gyokuro tea and sansho pepper – are harvested in accordance with ‘shun’, the tradition of enjoying each ingredient at its best by only harvesting once it has reached its peak flavour potential and perfection.





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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