Pick of the Launches

13 November, 2017

HEINEKEN BLADE AND 0.0% 

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Brand owner Heineken

RRP not available

Markets Global travel retail

Contact heineken@kavanaghcommunications.com

Heineken Global Duty Free unveiled a new countertop draught system, Blade, and the global duty free launch of Heineken 0.0%, at TFWA Cannes.

Following the launch of the Brewlock draught system, Heineken has developed Blade, which is described as a free-standing, compact and versatile countertop draught system with simple plug-and-play installation, minimal cleaning and almost no maintenance.

An illuminated, transparent branded dome houses recyclable PET kegs (8 litres) of ‘brewery-fresh’ draught beer. The beer is kept at a temperature of 2°C, guaranteeing its quality and freshness up to 30 days from the opening of the stem. The smart air compression system does not require any CO2 or other additives.

The system is said to bring a draught beer facility to locations with space challenges.





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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