Titos Handmade Vodka New Zealand

Tito's expands to New Zealand

19 February, 2019

Tito’s Handmade Vodka has launched in New Zealand through Fifth Generation Inc and Hancocks Wine, Spirit & Beer Merchants.

During the launch phase in New Zealand, Tito’s will support Ride for Justice, an annual motorbike rally which takes place in Auckland in April, raising funds for Paw Justice, a re-homing and adoption initiative for pets.

Hancocks’ managing director andowner, Joe Jakicevich said: “The initial response from the trade has exceeded expectations and our promotional programme – which naturally includes the Vodka for Dog People fundraising platform – will hit the perfect note, driving awareness and trial.”

Vodka is the largest spirits category, representing 19% of all spirits imported.

 

Tito’s managing director international, John McDonnell, added: “Tito’s Handmade Vodka is a perfect storm for the Kiwis – they love vodka, they love craft spirits and they love dogs. 

“Also, it is made from corn which not only creates a unique, smooth and rounder taste but also ensures Tito’s is gluten free - very important to New Zealanders, with hospitality outlets expressly catering for this trend.”





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