Whyte & Mackay releases ISC bottle branding

03 October, 2018

To celebrate winning two Gold Medals at this year’s International Spirits Challenge, Whyte & Mackay Triple Matured Whisky has released a run of 200,000 commemorative neck tags.

Both Whyte & Mackay Triple Matured Blended Scotch and Whyte & Mackay 13-Year-Old were awarded Gold Medal status at the 2018 ISC awards.

Featuring on 70cl and 1 litre bottles of Whyte & Mackay Triple Matured Blended Scotch Whisky, the celebratory neck tag will aim to drive consumer confidence and aid decision making at point of purchase.

The bottles have been available to purchase across the off-trade including supermarkets, wholesale and convenience stores throughout the UK from September 2018.

Ruairi Perry, head of blended whisky brands, Whyte & Mackay, said: “As always, the calibre of entrants at the International Spirits Challenge was extremely high, so we’re honoured to receive the Gold Medal for not one but two of our whiskies. Which is why, to celebrate, we want our bottles to wear their awards with pride. 

“A lot of dedication goes into our product – from our harmonious blend of flavours, to the rich golden colour created by our triple maturation process – and these award wins are a wonderful recognition of the hard work we distil into each bottle of Whyte & Mackay.”

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