Chang Beer marks 21st anniversary with new packaging

27 April, 2016

Chang Beer is marking its 21st anniversary by introducing an updated packaging with a green and gold design across the world. 

The redesign will see the introduction of a taller neck and an elevated bottle shoulder. The bottle waist has been adjusted, with embossing down the bottle side. This new packaging will be available in the UK next month and is already available in other markets.

In addition to the primary colour shift from brown to emerald green, the gold used on the cap and labels has been updated to a more “premium champagne gold, which is brought to life by the sheen of the labels”.

Chang Beer currently attributes 74% of its sales in the UK to on-trade and sales for the beer have doubled in the country over the past five years.

Keywords: beer, chang beer




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook