Absolut Watkins - a new limited edition is unveiled
19 October, 2010
The Absolut Company Global Travel Retail threw a swish party in Cannes last night (October 18) to unveil its latest limited edition Absolut vodka.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
