Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

SABMiller has recorded double-digit lager sales growth in its African and Asian markets

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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