Pernod pairs Jacob's Creek with Andre Agassi
05 January, 2012
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Bacardi launches bartenders' website
04 May, 2011
Bacardi has launched True Originals, an online hub for bartenders globally.
Jacob’s Creek campaign to be aired on Dave
11 October, 2010
Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
