Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

Bacardi has launched True Originals, an online hub for bartenders globally.

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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