When Stephen Davies arrived at Penderyn in 2004, the Welsh whisky industry had lain dormant for almost a century. Nowadays it’s an established category with a growing reputation for quality.

An award-winning distiller has tipped the non-alcoholic spirits category to enjoy strong future growth thanks to a raft of innovation in the years ahead.

Diageo has announced the appointment of Lord Mervyn Davies of Abersoch to its board, effective September 1 2010. He is to be appointed as a non-executive director and his responsibilities will include membership of the audit, the nomination and the remuneration committees.