Leading bourbon producer Jim Beam has given the beleaguered travel retail sector a vote of confidence by launching an exclusive expression into the channel.

The Whisky Exchange has stopped selling Jim Murray’s Whisky Bible  as the backlash against his “sexist” reviews continues to gather pace.

Whisky writer Becky Paskin has criticised Jim Murray’s Whisky Bible for “sexist and vulgar” language that allows the objectification of women in whisky.

Beam and Maxxium Travel Retail (MTR) have jointly launched a travel retail-exclusive Jim Beam bourbon at Frankfurt airport.

Beam will enter Jim Beam Devil’s Cut into European travel retail this month following its debut in the US last year.

on 08 March, 2012

Fred Noe is approaching 57 and he’s just had his first tattoo.

Central European Distribution Corporation (CEDC) has signed a five-year exclusive agreement to distribute Beam brands in Poland.

Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).

Beam Global and Maxxium Travel Retail have ramped up travel retail activity in Europe.

Jim Beam has launched its Red Stag bourbon-based drink in the UK market and in travel retail outlets across Europe.

Comment

Nick Strangeway

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