Pernod completes Ambrosio Velasco sale
06 September, 2010
Pernod Ricard Espana has completed the sale of its shares in Ambrosio Velasco to Diego Zamora for a total price of 32.4 M€ in cash.
Pernod sells shares in Ambrosio Velasco
02 July, 2010
Pernod Ricard has sold its shares in Ambrosio Velasco to Diego Zamora for €33.1 million (excluding debt).
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
