Drinks producers will be forced to close their doors and lay off staff after the U.S. ramped up its tariff war with the EU, trade associations have warned.

Eighteen trade associations have joined forces to call for an immediate elimination of the retaliatory tariffs that the US and EU have imposed upon spirits, wine and beer.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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