Shay Waterworth explains why DI believes it’s so important to partner with Tales of the Cocktail on its Beyond the Bar programme.

Following 2020’s successful hybrid events, RumFest has announced its physical return for October 2021.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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