Pernod Ricard acquires minority stake in Lewis Hamilton's Almave
Pernod Ricard has announced the acquisition of a minority stake in Almave, the non-alc blue agave-based spirit brand, co-founded by Formula One champion, Lewis Hamilton and Casa Lumbre’s Iván Saldaña.
Ferrari Trento plans global expansion after Formula One deal
Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.
Peroni Libera 0.0% sponsors Aston Martin Cognizant Formula One team
The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
