Beam makes senior appoint

25 January, 2012

Beam, the US-based global premium spirits company, has announced that Arthur Aroney will join the organisation as managing director of Emerging Markets for its Asia Pacific/South America (APSA) region.

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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