Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

Isle of Jura has announced it will give whisky consumers the chance to own a cask of scotch worth £10,000.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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