Ron Santiago de Cuba appoint new global brand ambassador
Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.
Treasury appoints Grant to head up Beringer
Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.
Glenfiddich launches first ever vatted vintage reserve
William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.
Bacardi launches bartenders' website
Bacardi has launched True Originals, an online hub for bartenders globally.
Diageo appoints new Guinness boss
Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.
Diageo appoints new Johnnie Walker boss
Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
