Pick of the Launches

19 February, 2018

PAMPELLE

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Brand owner Think Brands

RRP £20

Markets Australia, UK, with plans to expand to USA, UAE, Europe and GTR in 2018

Contact Minfo@mangroveuk.com

Pampelle (15%abv) is a new, bitter-sweet spirit aperitif made with organic ruby red grapefruit from Corsica together with selected botanicals.

The grapefruit juice is infused with the botanicals and distilled to produce the aperitif, which is naturally low in sugar.

The bottle is designed to show Mediterranean cues and is stamped with the seal of a Damselfly.





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Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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