Pick of the Launches

19 February, 2018

JOHNNIE WALKER BLENDERS’ BATCH SHERRY CASK FINISH

_________________________________________

Brand owner Diageo

RRP £26.50, US$44 for 1 litre bottle

Markets global travel retail

Contact Lindsey Stobo, +44(0)-289-039-5500

Johnnie Walker Blenders’ Batch Sherry Cask Finish (40% abv) has launched in global travel retail as the latest expression in the series. It is made with whiskies from distilleries including Blair Athol, Cardhu and Strathmill. It is said to be a smooth-sipping dark Scotch.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook