Pick of the Launches

14 August, 2017

TOM OF FINLAND ORGANIC VODKA

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Brand owner Spirit of Tom (ex-advertising creatives from One Eyed Spirits)

RRP £32.50, €36.75

Markets Finland, UK, Denmark and Sweden

Contact sarah@ldrlondon.com

Tom of Finland vodka has been inspired by the pioneering Finnish artist Touko Laaksonen (1920-1991, aka Tom of Finland).

The organic vodka is said to be a “new super-premium spirit artistically crafted in Finland from the finest organically grown wheat, rye and pure arctic water”. Bold but smooth, the 40% abv vodka is said to be full of character, where the spiciness of the rye is balanced by the softness of wheat and arctic water.

The “masculine bottle liberates the liquid from traditional vodka packaging, reflecting the daring and playful character of the art associated with Tom of Finland”.





Comment

David Williams

Modern wine packaging’s in the bag

Most studies suggest they're considerably better for the environment. They’re more convenient, too, if you want to keep your wine fresh for more than a couple of days.

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