Pick of the Launches

14 August, 2017

Here is the pick of the launches from last month, as featured in Drinks International magazine August edition

HUDSON

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Brand owner William Grant & Sons

RRP £40 (UK on-trade exclusive)

Markets UK-only for the 70cl

Contact wgrantPR@saltlondon.com

Hudson claims to be the first American whiskey distillery in New York since Prohibition. Founded in Tuthilltown in the Hudson valley in 2004 by friends Ralph Erenzo and Brian Lee, Hudson is an original pioneer of craft spirits. The Tuthilltown distillery produces an ultra-premium range of hand-crafted and small-batch whiskeys.

Now owned by William Grant, Hudson (46% abv) is introducing a bigger bottle size in response to demand for a larger format from the UK on-trade.

Said to be staying true to its craft and entrepreneurial nature, the brand will leverage the existing US 75cl bottle, under-filled to 70cl to meet EU standards. The underfill method reflects how the brand previously bottled Hudson Baby Bourbon in a 35cl format using the US 37.5cl bottle when it launched in the UK four years ago.

Grants says due to the exclusivity of the liquid, Hudson is only available in a small selection of top whisky bars, hotels and restaurants, and premium whisky specialists in the UK.





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