Pick of the Launches

30 March, 2017

MOZART WHITE CHOCOLATE CREAM STRAWBERRY

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Brand owner Schlumberger

RRP £15/€17/$18 (50cl)

Markets European travel retail, UK, US, Australia, Asia

Contact Mangrove Global, mangroveuk.com

Austrian distiller Mozart, best known for its chocolate liqueur, is claiming the first bottled White Chocolate Cream Strawberry Liqueur (15% abv).

Mozart says the taste profile is created by combining natural aromas of strawberries and bourbon vanilla with the highest-quality distillate.

These are blended with fresh cream and cocoa butter to deliver the luxury liqueur maker’s trademark creaminess.

Mozart Distillery chief executive Florian Iro said: “We are truly excited to announce the launch of Mozart White Chocolate Cream Strawberry for this spring and summer. For the first time chocolate and natural strawberries are fused together in an easy to drink liqueur. The vibrant packaging – our iconic foil wrapped bottle – is a real crowd-stopper. With Mozart White Chocolate Cream Strawberry, we are opening a new season for chocolate lovers.”





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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