METHOD AND MADNESS IRISH WHISKEYS
Brand owner Pernod Ricard/Irish Distillers
RRP Single Grain €49/£42, Single Malt €79/£68, Single Pot Still €69/£59, Single Grain 31-year-old €1,500/£1,300
Markets Ireland, UK, France, Irish travel retail
Irish Distillers has launched a range of whiskeys aimed at attracting non-whisk(e)y drinkers into the category.
The Method and Madness range comprises: Single Grain finished in virgin Spanish oak casks, Single Malt “enhanced” in Limousine oak casks, Single Pot Still finished in French chestnut barrels and Single Grain 31 Year Old limited edition single cask.
The Method represents the Midleton distillery’s master blenders and distillers who have been doing it for years. The Madness refers to young apprentices who are likely to ask potentially awkward and embarrassing questions.