Pick of the Launches

30 March, 2017

BOWMORE NO.1, 12, 15, 18, 25 YEAR OLD

_____________________________

Brand owner Beam Suntory

RRP: No.1 £32/ €36, 12 Year Old £36/€41, 15 Year Old £58/€66, 18 Year Old £80/€92, 25 Year Old £265/€305

Markets International

Contact bowmore.com/virtual-reality

Bowmore Islay Single Malt Whisky has announced the launch of new packaging across its core range, from Bowmore 12 Year Old to Bowmore 25 Year Old and the newly launched Bowmore No.1.

The company claims to have the world’s oldest scotch maturation warehouse at more than 230 years.

Each expression comes in a carton that is said to portray the wooden doors of the its No.1 Vaults, perched on Islay’s edge, and highlights the establishment with a signature from David Simpson, Bowmore’s founder.

Subtly embossed on each label is the Bowmore icon of a padlock – an illustration of the lock still used today on the No. 1 Vaults.





Comment

Joe Bates

We need to get serious on airport drinking

The thorny issue of airport drinking has once again hit the UK headlines at a particularly bad time for travel retail.

Click for more »

Events

Facebook

Twitter