Pick of the Launches

30 March, 2017

BOWMORE NO.1, 12, 15, 18, 25 YEAR OLD

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Brand owner Beam Suntory

RRP: No.1 £32/ €36, 12 Year Old £36/€41, 15 Year Old £58/€66, 18 Year Old £80/€92, 25 Year Old £265/€305

Markets International

Contact bowmore.com/virtual-reality

Bowmore Islay Single Malt Whisky has announced the launch of new packaging across its core range, from Bowmore 12 Year Old to Bowmore 25 Year Old and the newly launched Bowmore No.1.

The company claims to have the world’s oldest scotch maturation warehouse at more than 230 years.

Each expression comes in a carton that is said to portray the wooden doors of the its No.1 Vaults, perched on Islay’s edge, and highlights the establishment with a signature from David Simpson, Bowmore’s founder.

Subtly embossed on each label is the Bowmore icon of a padlock – an illustration of the lock still used today on the No. 1 Vaults.





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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