Pick of the Launches

01 March, 2017

NEGRITA ANEJO RESERVE

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Brand owner Bardinet Markets Global

RRP US$20, €18, £15

Contact Laure Habbouse, international marketing: laure.habbouse@bardinet.fr

Negrita Añejo Reserve (37.5% abv) is a new expression of Negrita Carribean rum comprising the “finest blend of Caribbean rums”. Bardinet describes it as a “dry but smooth rum with notes of vanilla, citrus and wood on the nose and cooked fruits on the palate”.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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