Pick of the Launches

01 March, 2017

BUSHMILLS 16 YEAR OLD & 21 YEAR OLD

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Brand owner Jose Cuervo

RRP (16 Year Old) $93/€87/£75, (21 Year Old) $208/€196/£168

Markets UK, Ireland, US, Canada, Mexico, Ukraine, Poland, Germany, Bulgaria, Russia, Portugal, Israel, Japan, Australia

Contact Natasha Deeney, natasha.deeney@smartscommunicate.com (028) 90 39 55 55

The 16 Year Old Single Malt Irish whiskey is triple-distilled from 100% malted Irish barley, matured in oloroso sherry and bourbon-seasoned American oak casks, then rested in port wine barrels. The 21 Year Old is matured in bourbon barrels and sherry casks for at least 19 years before two further years in former Madeira wine casks.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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