Pick of the Launches

01 March, 2017

HEDONIST

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Brand owner Hedonist Spirits

RRP £27/€31/$33

Markets US, Australia, NZ, UAE, Switzerland, Germany, South Africa. Re-launching in selected European markets with new packaging.

Contact Opus Cellars, Alexander@opuscellars.com, or Hedonist Spirits

Hedonist is a 29% abv liqueur made from a blend of cognac, natural ginger and a hint of Madagascan vanilla. It is a blend of 35 eaux de vies from the three crus: Grande Champagne, Petite Champagne & Borderies. The cognac is infused with root ginger, filtered and then reinfused with fresh vanilla pods. The added sugar is made from the grapes used to make cognac, Cépage Ugni Blanc. The mixture is aged for four to six months, then bottled.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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