Pick of the Launches

01 March, 2017

HEDONIST

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Brand owner Hedonist Spirits

RRP £27/€31/$33

Markets US, Australia, NZ, UAE, Switzerland, Germany, South Africa. Re-launching in selected European markets with new packaging.

Contact Opus Cellars, Alexander@opuscellars.com, or Hedonist Spirits

Hedonist is a 29% abv liqueur made from a blend of cognac, natural ginger and a hint of Madagascan vanilla. It is a blend of 35 eaux de vies from the three crus: Grande Champagne, Petite Champagne & Borderies. The cognac is infused with root ginger, filtered and then reinfused with fresh vanilla pods. The added sugar is made from the grapes used to make cognac, Cépage Ugni Blanc. The mixture is aged for four to six months, then bottled.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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