Master of Malt moves into own-label spirits

15 December, 2020

Online retailer Master of Malt has unveiled its first own-label spirits range comprising a gin, vodka, rum and blended Scotch.

Atom Labs, the innovation arm of parent company Atom Group, worked with the Master of Malt team on the recipes. AB InBev, the world’s largest brewer, owns Atom Group.

“We’re incredibly excited to launch MoM’s Own, our very own collection of great drinks cabinet staples that offer both fantastic flavour and incredible value for money,” said Jason Hockman, Master of Malt general manager.

“MoM’s Own represents a capsule wardrobe of drinks. In just a few accessibly priced bottles, our customers can build a versatile, easy to use collection that covers most spirits bases. It’s a range that’s ideal for everyday drinking, or for serving if you are entertaining this Christmas.”

The spirits are all bottled at 42% abv. They all retail at £24.95 for a 70cl bottle, apart from the blended Scotch, which is sold at £29.95.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

Instagram

Facebook