Walter Kooijman, managing director at ABG, said: “By joining Spirit France to our extensive list of experienced partners we can expect to continue the great growth for our brands in Europe.
“Spirit France has proven record of building premium brands in France. This along with their strong operating standards give us a solid route-to-market to support our brands.”
Spirit France will be targeting modern retail outlets and the on-trade in France, while also implementing on-premise activations to entice new consumers to the brands.
Amber Beverage Group employs more than 2200 people who produce, bottle, market, distribute, export and retail more than 200 brands including Cross Keys Gin, Riga Black Balsam, Moskovskaya Vodka, Rooster Rojo tequila and Cosmopolitan Diva.
