Francois Saurel Edrington

Edrington's Francois Saurel

Edrington makes Francois Saurel new Asia Pacific MD

17 July, 2019

Edrington has appointed Francois Saurel as the new regional managing director for Asia Pacific, effective from July.

Saurel will be based in Singapore and replace Igor Boyadjian, who was appointed managing director for The Macallan earlier in the year.

Saurel previously worked as general manager of Coty Luxury, where he was also responsible for exclusive product ranges in the Coty portfolio.

“Edrington is set up for significant long term growth, thanks to its unrivalled portfolio of brands, great people and unique culture,” said Francois.

“Over the coming weeks and months, I look forward to accelerating the existing momentum and working with the team to deliver on our ambition to give more – to our people, our consumers, our shareholders and our communities – by building the world’s leading portfolio of exceptional super premium spirits.”

Boyadjian added: “His (Saurel’s) leadership skills, global luxury brands experience and his proven commercial track record, make him an excellent addition to an already talented team.

“He also brings with him strong competencies in working with JV and distribution partners and has led several important business transformation projects across a number of geographies including Japan, Taiwan, Singapore and South Korea.

“Francois will not only contribute new perspectives and insights to the role – helping us refine our strategy as we take Edrington’s iconic portfolio of brands to new heights – but he fully embraces the culture, history and values that set Edrington apart.”

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