Edinburgh Gin launches full strength Rhubarb & Ginger edition

01 May, 2019
Edinburgh Gin Rhubarb & Ginger

Edinburgh Gin has expanded its gin portfolio with the launch of a full-strength (40% abv) Rhubarb & Ginger Gin.

This expansion into full-strength flavoured gin is a natural progression for the distiller, which first to brought rhubarb and ginger to the category in 2014.

The full-strength Rhubarb & Ginger Gin joins the original Rhubarb & Ginger Gin Liqueur (20% abv) and ready-to-drink Rhubarb & Ginger Gin Liqueur with Ginger Ale (5% abv).

Neil Mowat, UK marketing director at Ian Macleod Distillers, said: “Since launching our original Rhubarb & Ginger Gin Liqueur in 2014, Edinburgh Gin has been category defining within flavoured gins and gin liqueurs.

The new full strength variation uses Edinburgh Gin’s Rhubarb & Ginger flavour profile, that combines natural flavours of rhubarb and ginger, with the juniper-forward profile of a classic gin.

Edinburgh Gin Rhubarb & Ginger Gin has an RRP£28 for 70cl and will initially launch into John Lewis UK-wide and Sainsbury’s Scottish stores.





Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

Click for more »

Events

Facebook

Twitter