Japanese whiskies launch in India

07 April, 2011

Indian distributor Radico Khaitan is to launch Japanese whiskies the Yamazaki 12 year old and Hibiki 17 year old in India.

The news is part of an exclusive marketing and distribution tie-up with Japanese Suntory Liquors.

Abhishek Khaitan, MD, Radico Khaitan said: “Radico Khaitan started its premiumisation journey by launching its own brands in the last few years and now we are moving further by introducing global iconic brands in India. In this endeavour, we are now bringing two Japanese premium whisky brands, Yamazaki and Hibiki. With these brands Radico will be entering a niche segment in the Indian market; Suntory therefore is a logical and strategic move.”

Ankur Sachdeva, senior vice president, international business division, Radico Khaitan, said: “Suntory’s premium whisky brands will soon be available to the emerging class of whisky connoisseurs at their favourite outlets in star hotels and fine dining restaurants across select metros. The two whisky brands… will soon be available at exclusive retail outlets starting at Rs 6500 onwards.”

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