Beam appoints EMEA president

16 February, 2011

Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.

As president of EMEA, Baladi will lead Beam Global’s growth strategy in the region and will serve on the group's executive leadership team, reporting to president and CEO Matt Shattock.

Shattock said: “The EMEA region holds tremendous growth opportunities for Beam Global. Given Albert’s proven track record of leading impactful international growth strategies, we are certain he is the right individual to lead our EMEA team."

Baladi has almost 25 years of experience in international business, operations, brand development and marketing for consumer companies.

Most recently, he led Yum! Restaurants International’s $1.5 billion retail sales business across Australia and New Zealand as managing director, South Pacific, and has held roles at PepsiCo and Procter & Gamble.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook