McCullough joined First Drinks as interim marketing director in June. Prior to joining First Drinks, McCullough was responsible for regional marketing within Kimberly Clark and has also held senior marketing positions at Imperial Tobacco and Diageo.
First Drinks has a portfolio of 29 brands, including William Grant & Sons brands (Glenfiddich, Grant’s, The Balvenie, Tullamore Dew Irish Whiskey, Sailor Jerry and Hendrick’s) and the Rémy Cointreau brands (Rémy Martin, Cointreau, Piper-Heidsieck, Charles Heidsieck, Mount Gay Rum and Passoã) as well as other leading spirits including Russian Standard and Disaronno.
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