Skyy targets next generation with ‘sexy’ ads
05 October, 2010
SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
