Smirnoff retains no.1 spot in Power 100
10 May, 2010
Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.
Digital Edition
Comment
Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.
