Absolut expands its drinks range
21 March, 2023
Absolut expands its product portfolio as the company’s global NPD plans this year include two new product ranges and a new addition to its current flavour vodka range.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
