Diageo launches Swedish vodka
11 October, 2010
US: Diageo has launched a Swedish vodka in the US market.
Champagne Louis Roederer rolls out brown bottles
09 July, 2010
Following a 2009 announcement that it would be moving its non-vintage and vintage cuvées to brown bottles, Roederer has started to roll out Brut Premier in brown bottles.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
