Bowmore 1964 sells for £61K
06 November, 2013
A bottle of 1964 Bowmore single malt whisky, which was priced at £8,000 on its release last year, has sold at auction for £61,000.
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Ben Branson
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The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
