A long, hot summer did nothing to boost the UK on-trade’s fortunes, the sector's volume sales having shrunk 6% in the last 12 weeks, according to the Wine and Spirit Trade Association.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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