The rare and special bottle of The Macallan Select Reserve, donated by Maxxium UK, sold for £4,400 at the Masterpiece Midsummer Party Auction and will benefit Marie Curie Cancer Care; a charity that cares for terminally ill patients and their families. 

The rare and special bottle of The Macallan Select Reserve, donated by Maxxium UK, sold for £4,400 at the Masterpiece Midsummer Party Auction and will benefit Marie Curie Cancer Care; a charity that cares for terminally ill patients and their families. 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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